Blue ocean stragey

A blue ocean stratagey is being completly origional, taking risks and creating something no one has thought of.by building a company completely out of the ordinary a being a blue ocean stratagey will make you more valueable as a business as well as the only business like that out there. Companies like the Cirque de soleil are a blue ocean strategy.
A red ocean strategy is where your business is exactly like the rest and every business is striving to only be the best of what there is to offer. Although being a red ocean strategy can make you succesful the competition would be a constant battle to be the best. A red ocean strategy would be any fast food restraunt . ( McDonalds, A&W, Burger King) these are all the same copncept .

The six principles of the blue ocean strategy is :
1.Reconstruct market boundries
2.Focus on the big picture not numbers
3.Reach beyond the exisiting demands
4.Get the strategic sequence right
5.Overcome key organizational Hurdles
6.Build Execution into startegy

Levi Giebrecht - Spa Utopia

• he was in his early 20's and he was drifting he didnt know what he wanted to do
• Although he did come from another country it made it difficult for him to graduate high school which he continued on later in his life
• he was born in south america
• He had learned that you need a partner you can get along with and someone you like
• You want similar values
• There will be a lot of issues except you need to keep looking
• His business started with two investors who invested $6000.
• you find a partner you like
• his partner in business was a very close friend of his
• All of his company memebers was a former CA
• Friends can be a problem although they knew eachother and the kind of issues that they would face.
• if your going to get into something you have to be passionate about it
• and if your not passionate you wont make it through the tough times
• they wanted to make sure that they are very passionate about people
• It was important that customers knew they were going to be treated the best
• Because with competiotion if your not the best you wont be the resurant or spa people go to
• Its about making people feel happy
• every year he took all of his employees on a trip