Ray Kroc - fast food Millionaire

• Ray Kroc was the ultimate competator
• McDonalds is the most recognized brand around the world
• He made himself a millionaire
• he was born in chicago in 1902
• He had a brother bob and sister loaraine
• He lived in chicago
• he was more ambitious that other kids
•  He was 4 and he went to see a finologist
• While in grammer school, he started a lemonade stand
• and worked at a grocery store
• He saw the world as one big place to sell to
• He was always thinking of way to make more money
• he wouldnt take no for an answer, his ideas were always possible
• He spent many years loving baseball
• Ray was looking for an excuse to quit school and when world war 1 came around
• He joined the red cross to help but the war ended before he could join
• He tried school but quit after
• He met a woman ethel flemming and his father didnt aprove
• ray found work within a few days and ray was a natural born salesman
• he was young ambitious and willing to work hard
• He was meticulous about his appearance
• He found the client that would make him a top contender at his company
• He signed a contract with wallgreen
• He sold paper cups for 15 years
• Work was everything to ray
• He learned everything to become the absolute best
• He saw value in a machine that one of his customers had a milkshgake machine
• he became the multimixers main sales man
• As he aproached 50 his business slowed down
• He lost customers by the dozen
• In1954 he met Dick and Mac McDonald
• two brothers from newhampshire
• and they were off to seek their fortune
• For 8 years the drive in was sucsessful
• the created a new way to speed up service and chancged from car hop service they changed to self service
• The cut serving time from 20 min to 13 seconds
• Sales shot uip 40% in 3 years
• McDonalds became famous
• He signed a contract to sell the McDonalds brother method
• before he started business he had to start be buying the competition
• by mid 50's ray kroc open his fist resraunt in chicago
• he was a man who would spend so much time making it spotless
• he sold over 50 million hamburgers
• He sold 18 franchises in the first year
• In 1957 He fell in love witha nother woman
• he was smitten with Joan
• He left his wife but joan wouldnt leave her husband
• Him and joan ended up getting together she left her husband and he left his wife

Trends

Food & Beverage

Homemade Meals Delivered Directly to Students Doors.
University students often dont have the same meals as they once had at home. This concept provides comfort and healthy eating to these students doors. the meal itself consits or an entree, main course, and a desert cxosting a total or USD $11. Although this is no secret of how to make it fellow students around campus are making these meals giving a sense of community to the campus.

German Food Store Offers Recipe Kits For Individual Meals

Good to Great

The Hedgehog Concept

• It is an understanding at what you can be the best at.
• Know thy self
• a strategy to be the best not a goal

Which is more important : the goal to be the best at something, or a realistic understanding or what you can ( and cannot) be.

Can each person have a hedgehog concept?

What are we deeply passionate about?
(love to do)
What can we become the best in the world at ?
(Genetic or God given talent?)

My hedge hog concept is that I love photography and i also love baking i find joy from all or these activities and i love to do that. I like providing things for people and making them happy whether it's a picture or a muffin. when i take a good picture and i can see on someones face that they like it it makes me proud of my pictures and of what i've acheived. The same goes for baking When people genuinly like the food ive made it makes me happy that they liked it that i made it the best.

Fraser Doherty

Fraser Doherty started making jam from his grandmother's recipes by the age of 14 in Edinburgh, Scotland. He made jam because he liked to and was not concerned about selling his product at first. His customers began with his neighbours and friends, and at the age of 16 he left school to work on his jams full time. he tweaked his name and produced a product called "Super Jams". Business started to pick up and he rented a factory a few days each month.
In 2007 he was asked by a high end super market to sell his products in their stores. Within months he was asked to sell his product in 184 stores.Doherty borrowed  $9000 from the bank to cover general expenses and more factory time to produce three flavors: Blueberry + Blackcurrent, Rubarb + Ginger and Cranberry +Raspberry. Doherty says that his product will hit the shelves of Sansburry. Last year "Superjam hit 1.2million in sales, a 60% percent jump from 2007.

Tina Seelig

• Every problem is an opportunity for a creative solution.
• Intersection of your skills, market need and passion
• Willing to fail .... make a resume of failures.
• Build relationships.. for the long-term.. dont burn bridges.

The Marketing Plan

The marketing mix:

• product
• place
• price
• promotion
• people

Product considerations inculde:

• features and benefits
• branding, packaging, and lableing
• selection
• positioning

The products brand, package and label serve as strategies for maintaining customer loyalty

• brand - the name symbol, or design used to identify a product
• Package- the physical container
• Label - the part of the package used to represent the information about the product

Product Positioning:

• how consumers see a product in comparison to another product\

Product Mix

• All the products a company makes or sells

Channel of Distribution

• the path the product takes

Blue ocean stragey

A blue ocean stratagey is being completly origional, taking risks and creating something no one has thought of.by building a company completely out of the ordinary a being a blue ocean stratagey will make you more valueable as a business as well as the only business like that out there. Companies like the Cirque de soleil are a blue ocean strategy.
A red ocean strategy is where your business is exactly like the rest and every business is striving to only be the best of what there is to offer. Although being a red ocean strategy can make you succesful the competition would be a constant battle to be the best. A red ocean strategy would be any fast food restraunt . ( McDonalds, A&W, Burger King) these are all the same copncept .

The six principles of the blue ocean strategy is :
1.Reconstruct market boundries
2.Focus on the big picture not numbers
3.Reach beyond the exisiting demands
4.Get the strategic sequence right
5.Overcome key organizational Hurdles
6.Build Execution into startegy

Levi Giebrecht - Spa Utopia

• he was in his early 20's and he was drifting he didnt know what he wanted to do
• Although he did come from another country it made it difficult for him to graduate high school which he continued on later in his life
• he was born in south america
• He had learned that you need a partner you can get along with and someone you like
• You want similar values
• There will be a lot of issues except you need to keep looking
• His business started with two investors who invested $6000.
• you find a partner you like
• his partner in business was a very close friend of his
• All of his company memebers was a former CA
• Friends can be a problem although they knew eachother and the kind of issues that they would face.
• if your going to get into something you have to be passionate about it
• and if your not passionate you wont make it through the tough times
• they wanted to make sure that they are very passionate about people
• It was important that customers knew they were going to be treated the best
• Because with competiotion if your not the best you wont be the resurant or spa people go to
• Its about making people feel happy
• every year he took all of his employees on a trip

Triumph of the nerds

• Paul alan has 8 billion dollars has to spend freely
• He had partnerd with bill gates to create microsoft
• Every type of computer spoke a different machine language
• nerds wanted their own computer from the very begining
• Intel invet the microprocessor
• They power 85% of the worlds computers
• Gordon Moore is one of the co- founders of intel
• intels microprocessors had enough power to run their own computers
• The altair 8800 was the first microchip that was a computer kit
• Ed roberts ran a computer company
• Nerds formed clubs to talk about their new toy
• 20yrs after finishing the fist altair Paul alan returned adn made the altair chip work

Entreprenurial Seminar/ Innovation

The Golden Rules of High Speed Innovation:

• Necessity to act
• Do something!
• "We did it because we belived we had to."- Larry hillblom Co- founder (DHL)
• Nessecity to invent / act
• create crisis and urgency
• Feeling the genius of the average workerr
• Do something, anything better each day

Create Urgency.

• Stever Jobs at apple. Create high expectations... known for demanding... results in high stress.. but strangely high inspiration in its employees.

Feel the genius of the average worker.

• 90% of the workers are average.. honda goal was to get 1 idea per month from 90% of average worker.. the results are miraculus.

Do Something, anything better each day.

• Jim Pattison.. Starts all meetings early

Love what you do and get good at it.

• Sarsh breeedlove walker
• Walker manufacturing
• first black millionaires 

Find something to improve, some process to speed up.. something small or big.

Shark tank: Mr Tod's Pies

• A show where entreprenurs go to try to get loans from other people to grow his business
• Mr. Todds pie factory is a business and there is a big demand for sweet poatoe pies in north carolina
• the sell over 3000 pies a day
• he offered them 10 % of the company for $460000
• He got 850000 on sales in pie he sold a million last year.
• Half of his profit is from his sweet potatoe pie
• He values his business at 4.6mil dollars
• His sweet potatoe brings in 94 % of his wholesales business
• Although he has 34 other flavors
• he started off too big too soon and lived in his car
• 6-7 years later he has two loactions
• He advertises pies for good grades
• In order to get what he wants he has to give up half his company
• It saved his businees although he had to give up his business

The strengths of thus business is that he had advertising that applied to children, persuasive in a way where he wanted to show that he had a care for his company that he wanted to become a part of the business.

The weeknesses are that he had a lot of extra expenses and that he had spend his money in a sense very carelessly.
His first offer was that $460000 for 10% of his company and then the offer changed to $460000 for 50%

Arnold Swarchenager

• Arnold knew what he wanted to do from the very beginning
• was born in 1947
• he was the second son
• lived in a 300 yr old house
• he loved out doors and ice skating
• His dad was a perfectionist and expected much from his father and often favored his older son over arnold
• His parents were much more strict, and he wanted to prove he was very good
• He craved recognition
• He saw body buliders and was in awe, he knew he found his passion
• No beleived that he could do that he could be a big body builder
• He thought he had to sustitute the feeling of pain over the feeling of pleasure
• he had a trainer who introduced him into new ways of being a body builder
• He dreamed of being on onscreen adventures
• He wanted to become an actor after he became a body builder
• He would work out for hours , and once had colapsed
• His parents called this an obsession that it wasnt realistic
• hard work and self confidence were apart of his working out
• Peiople often admired arnold his humore and smile and laugh was contagious to others
• He enter the austrian army , his parent thought it would cure him of his diesase
• He went awall in the army and went to a body building competiotion
• Arnold tried to sneek back itno camp and was thrown in jail for 7 days
• He had gone from 200-225lbs of muscle by the end of his service
• He was a small town boy overwhelmed the the busy city
• He won the 1966 mr. Europe contest
• Arnolds unshakeasble confidence made him compete in the mr universe conmpetiotn and won 2nd place.
• When he returned to the second Mr. Universe at the age of 20 he became the yougest mr universe in history.
• He entered the professional body building empire.
• Arnold was crushed in america americans were more defined and leaner the arnold he confidence was shot.
• Arnold had a mentor he went to gold gym wehere the top body builders went
• Joe Weilder was his mentor and taught arnold about business, he started little mail order and tips on how to become big and bulky.
• He had to have joy in everything he did
• In 1969 he won his first mr universe title
• His childhood idle was reggie park
• Arnold was very much ahead of his time
• His brother was killed in an automobile accident
• His father died of a stroke never seening his youngest son's acheivments
• When he won his last body bulder trophy he called his mentor wanting to do kore than body buliding
• "hercules goes to new york" was his first movie
• despite his postive attitude he had alot going against him that he had nothing to go for him
• he took acting classes
• Sally Fields worked with arnold and believed he was going to be a star
• Arnolds on screen charisma was hard to resist
• He studied a business adminsitration coure in college
• He wanted to be a movie star but wanted to have something more realistic and intellectual
• He fell in love with john F kennedy's neice, but they came from 2 different worlds
• Maria introduced him to the special olympics
• He felt  inspired by that
• He spend a year training working on his speech
• "Konan the barbarian" ranked in over a million dollars  
• The treminator was one of arnolds best movies and he suited the rold completly
• He was more of a working class hero
• He was definatly destined for stardom
• he had been naemd international star of the year
•  Arnold purposed to maria
• On april 26, 1986 married Maria.
• People describe the wedding like a movie
• Arnold and maria were very devoted to their family.
•  He went back and visit places and people he knew at the very place his dream had started.
• Many beleive that best is yet to be.

Arnold is a very humble person. He never really let himself get to the point where he thought he was better than anyone other than in competition.I learned from arnold that, even when to be constantly put down and for no one toi have faith in you means to keep trying that to never let yourself ghet to where you feel there is no point in trying. He was a fantastic role model health and emotional wise. Arnold took everything as a learning experience and his parents had called his body building as an obssesion but arnold did not give up. He always had a goal and did everyhting he possibly could to acheive his goal, He is an amazing role model for children today. He went back to school because arnold knew he needed something to fall back on and thought that he wanted some sort opf support system. Arnold was a very humble smart man, and an amazing role model.

Canadas Top 100

Telus Corporation

1.Why were they chosen?

They provide maternity leave, top up payments to employers who are new mothers, Also give access to emergency daycare services when needed.

Manages a formal work from home program which lets their employees to work from home.

Helps older employees for retirement and retirment assistance and planning, also a defined contribution penison plan.

2.Employer backround

• Telus is the second largest telecommunications company, provides data internet and voice and wireless communications.  
• dating back to 1906 and in 1999 became the largest telelcommunications company in western canada and second largest in the country.

3.Physical Workplace

•  Telus has an exceptional workplace, located in the center of industrious robson street, being located only minutes away from public transportation, restraunts, shopping centers and recreational centers as well.

4.Work atmosphere/communications

• The work atmosphere is very rated as very good and dress business casual. Can listen top music while working and are able to attend social events.

5. Financial Benefits

• Individual salaries are reviewed every 12 months. Telus provides signing bonuses for some employees; new employee referral bonuses (to $1,000 for some positions)

6. Health

• The company has separate health plans for its union and non-union employees.  Additional family/riendly benefits include: post-secondary academic scholarships for children of employees, flexible working hours; telecommuting; shortened work week (fewer hours with less pay); compressed work week.

7. Emloyee Engagment.

• Employees receive individual performance reviews every 6 months. Managers receive training in how to conduct effective performance reviews.

8.Training:

• Telus' training and skills development program is rated as exceptional. Employees receive tuition subsidies for courses related to their position.

9:Community Involvement:

• Telus' community involvement program is rated as exceptional. Telus supports local, national and international charitable organizations.

Royal Bank

1. Why were the chosen?

•  The place has flexible work hours, has financial benefits, provides amazing maternity leave .

2.Employment Background 

• RBC has over 85,000 employees serving more than 18,000 million personal, buisness, public clients

3. Physical Workplace 

• In their work place there are things like nap rooms and an employee lounge, conceierge availabilities, also has free parking, and places to shower, and theres an onsite doctor and nurse.

4. Work Atmophere and Communications

• They can listen to music while working and they have employee team sports. They also have organized social events, like christmas parties. 

5.  Financial benefits

• There are year end bonuses for all employeesand there is a pension plan of up to 4% of the salary.

6. Health and Family Benefits

•  There is no waiting time before the health coverage begins also as part of the health plan the employer pays 100% of the premiums

7. Employee Engagement

• Employees recieve a review every 3 months, while managers receive training in how to conduct effective preformance reviews.

8. Training

•  Employers cover up to 100% of tution, also finincial bonuses for course completion. 

9. Community Involvment

•  Last year, employees donated over 22,404 hours volunteering with charitable. 

L'Oreal Canada Inc.

1. Why were the chosen?

• Invests heavily in employee training, including tuition subsidies for job-related courses, online courses and international training in Paris and New York.

2.Employment Background 

• L'Oréal Group, is one of the world's leading manufacturers of cosmetics and personal care products
   The company's new head office in downtown Montréal occupies two floors of a modern office building, offering great views of Mont Royal and the city below.
•  

4. Work Atmophere and Communications

• L'Oréal Canada's work atmosphere is rated as very good. On the job, employees enjoy business casual dress; casual dress Fridays; can listen to music while working; employee sports teams; organized social events.

5.  Financial benefits

• Individual salaries are reviewed every 12 months.

6. Health and Family Benefits

•  The company's health benefits plan is managed by Sun Life. The plan is flexible to ensure that employees can tailor their coverage to suit their needs.

7. Employee Engagement

• Employees receive individual performance reviews every 6 months. Managers receive training in how to conduct effective performance reviews. Performance feedback is also solicited from co-workers and other managers familiar with each employee's work.

8. Training

•   Employees receive tuition subsidies for courses related to their position. (Employers pay up to $2,000 in subsidies).  

9. Community Involvment

•   L'Oréal Canada focuses on charitable initiative in support of women, science and education. The company's L'Oréal UNESCO For Women in Science program recognizes outstanding women in research.  

Entreprenurial Seminar

Entrepreneurial Basics

1. Sense of Mission
2. Customer/Product Vision
3. Hight speed inovation
4. Self-inspired behavior

• "The incliunation of my life has been to do things and make things which will give pleasure to people in amazing ways. by doing that i please and satisfy myself." - Walt Disney
• "The managers knew how to manage - but they couldnt do anything." - Steve Jobs -- Apple Computer

Sense of Mission

• Sense of mission: leaving footprints in the sand
• Be exited ! love your business! this is important stuff.
• "Fall in love with your business" (George Tidball, Keg Resturants, Founder)
• what and how
• creating high purpose and high standards

Creating Entrepreneurial Business Plans

• What do i like to do?
• What am i good at doing?
• What does the market need?
• Whar competitive position would i have?
• What Capabilities and cash must i have?
• Matter of survival
• Its not a "project"
• Focus on customers
• Focus on products
• The criteria that count

What went wrong?

• 33% of the excellent companies('62-'84)
• 84% of the 100 biggest companies(1900-200)
• 70% of the fortune 500(1955-2006)
• Bigger is not better
• Started out Entreprenurial became managerial

Life cycle of entreprenurial

1. start up
2. high growth
3. decline
4. surviuval

Seven deadly Sins

• "Everything that has been invented has been invented"
• Charles duell Director US patent office-1899

1. Im okay - you're okay

• this produces terminal inaction
• We are not okay... we are NEVER okay
• Crisis .. and a sense of urgency are necessary for organization of growth.
• Lets be excellent.... Carpe Diem  (seiz the day)

2. One Best way

• Silences workers forever
• Kills innovation

3. Out of touch with competitors and customers

• Your next great idea comes from competitors and customers

4. Centralize Everything

• This is all about controlling things.. is bigger actually better?
• When in doubt - decentralize
• branson; when he sold virgin records... it was made up of 50 different record companies with no more than 60 employees in each.

5. Lab in the woods ( Scientist take over)

• Idea of having an innovation team out in the woods away from the hustle bustle of business allowed for creativity
• Best ideas come from the factor floor, lunch brainstorming with salesman and face to face meeting with unhappy customers(McD)  

6. Marketing takes Over

• or salesmen take over
• opposite to lab in the woods
• Not product specialist... yuo need both Scientist (product specialist) and salesman (customer specialist) working together.

7. Senior Management Disconnected

• MBA Syndrome.. sit in corner office and make decisons ... disconnect from factory floor, and customer
• Sears was the largest retailer. then it built the Worlds tallest building in chicago.. lost connection to customers. Then comes Walmart .

John D Rockefeller

• Was one of the first billionaires
• Seeking for fortune oil was one of the easiest ways to become rich.
• started the ledger A 
• he kept track of everything he ever spent or made and always gave some of it away
• He saved more money than money he made.
• He knew that by saving money he was going to be big one day
• Laura spellman and john were two people who helped the black people escape
• He helped establish a school for black women
• he donated 600,000 to schools
• he felt a sense to use his money intelligently
• His name was synonyms with ruthlessness
• He became the ligthing rod for all this wrong with develpment of capitalism
• John rockekfeller owned 34 companies.
• Near the end he owned a chuck of each of the companies
• he refined his oil and produce gasolined
• He hired someone to reverse his public image and to turn him into a sympathic public figure
• The name rockefeller became almost the richest and best name
• He handed over the company to his son
• He had 3 sisters and had a very lonely life
• His father insited he kept a ledger.
• he went to dance where he met a senators daughter and they were the completly opposite people
• The keeping track of a ledger was passed on to 2 generations

John D Rockefeller was one of the first billionaires in america.He passed on his money growing saving trick on and on to generations. He had owned 34 companies and his image was very versitle.
He had an image at first of helping people and then so on onto later generations his image grew into a ruthless man who steped on anyone as he grew to a older age he had large money making companies and was probably one of the smartest men alive. he not only used his money for himself he was a very generous and helpful man to society.

Katie Siegrist

Katie see shes very interesting... she is my best friend but shes not only my bestfriend shes my sister :) yeah we fight get angry but at the end of the day shes is a person i can count on lean on and vice versa. She has a boyfriend named matt and hes okay half retarded but okay. She is really pretty but doesnt know it and I Love my Puta sucia ... Shes my Sister :)

Richard Branson

• companies are about finding the right people and learn from these other people.
• Running a company is long long learning process
• Running a company means that you have to be smart with all of the choices you make , making the right financial moves and by bing smart adn not gambling.
• He has thousands of employees and find it very important to take care of them and to treat them right.
• Being and entreprenur means you have to grow and to be on top means you have to keep growing your company making it better and better so that you are whos on top, but not to crush people on your way up
• Like how Richard Branson has done he has grown his company world wide and now starting Virgin Galactic.
• Taking risks and exploring yuor options are all apart of running a business.
• Richard was dislexic and he left school at 15 he couldnt handle school or but he kept trying and striving for the best, he didnt let people put him down he kept going no matter what.
• Gross sales= not taxed or distrubuted depending on liabilities.
• his mother left him in feild at the age of 5 and told him he had to find his way to get to his grandmother's house, some may call this bad parenting but to richard branson it meant more, it make him think, find himself and not to depend necissarly on others but to use the supplies you have to get yuo to where you want to be.
• He likes to be very family orientated and spend time with family
• he uses his money to help with causes like to help stop global warming.
• He also uses his money to help children in africa.
• he thinks that business owner should use the money the have to help causes greater than the company.
• Richard Branson is an inpiration that not all business owners have to be ruthless and step on people on your way up
• Smaller the better the company
• more companies the better

Richard Branson depicted a type of business that is very rare to see. You dont have to be ruthless or hard on your employees, that you treat everyone as equaly and not to get too high up on yourself. That treating your employees and customers as the same. To not to be afraid to dream big even if you have a disability and to not let people tell you that you cant do it. That to help the community and not be greedy and selfish. To take risk to expand your options but not to gamble and be smart with your actions and they every decison is a business decison and to make sure you do everything you can to be smart and take care of your company. That following the rule book is not your only option and to make your business everything that you had dreamed of.

Statistics Show that an unhappy customer will tell 10 people about a problem, while an satisfied customer will only tell 4 people about a good experience.

BANK OF AMERICA

I am stocktracking the bank of america.

24 hour rule

The 24 hour rule is where you have 24 hours to confront the person who has wronged you or you have wronged and if you dont within 24 hours you no longer have been privelge to be upset or hurt by them.