Ray Kroc - fast food Millionaire

• Ray Kroc was the ultimate competator
• McDonalds is the most recognized brand around the world
• He made himself a millionaire
• he was born in chicago in 1902
• He had a brother bob and sister loaraine
• He lived in chicago
• he was more ambitious that other kids
•  He was 4 and he went to see a finologist
• While in grammer school, he started a lemonade stand
• and worked at a grocery store
• He saw the world as one big place to sell to
• He was always thinking of way to make more money
• he wouldnt take no for an answer, his ideas were always possible
• He spent many years loving baseball
• Ray was looking for an excuse to quit school and when world war 1 came around
• He joined the red cross to help but the war ended before he could join
• He tried school but quit after
• He met a woman ethel flemming and his father didnt aprove
• ray found work within a few days and ray was a natural born salesman
• he was young ambitious and willing to work hard
• He was meticulous about his appearance
• He found the client that would make him a top contender at his company
• He signed a contract with wallgreen
• He sold paper cups for 15 years
• Work was everything to ray
• He learned everything to become the absolute best
• He saw value in a machine that one of his customers had a milkshgake machine
• he became the multimixers main sales man
• As he aproached 50 his business slowed down
• He lost customers by the dozen
• In1954 he met Dick and Mac McDonald
• two brothers from newhampshire
• and they were off to seek their fortune
• For 8 years the drive in was sucsessful
• the created a new way to speed up service and chancged from car hop service they changed to self service
• The cut serving time from 20 min to 13 seconds
• Sales shot uip 40% in 3 years
• McDonalds became famous
• He signed a contract to sell the McDonalds brother method
• before he started business he had to start be buying the competition
• by mid 50's ray kroc open his fist resraunt in chicago
• he was a man who would spend so much time making it spotless
• he sold over 50 million hamburgers
• He sold 18 franchises in the first year
• In 1957 He fell in love witha nother woman
• he was smitten with Joan
• He left his wife but joan wouldnt leave her husband
• Him and joan ended up getting together she left her husband and he left his wife

Trends

Food & Beverage

Homemade Meals Delivered Directly to Students Doors.
University students often dont have the same meals as they once had at home. This concept provides comfort and healthy eating to these students doors. the meal itself consits or an entree, main course, and a desert cxosting a total or USD $11. Although this is no secret of how to make it fellow students around campus are making these meals giving a sense of community to the campus.

German Food Store Offers Recipe Kits For Individual Meals

Good to Great

The Hedgehog Concept

• It is an understanding at what you can be the best at.
• Know thy self
• a strategy to be the best not a goal

Which is more important : the goal to be the best at something, or a realistic understanding or what you can ( and cannot) be.

Can each person have a hedgehog concept?

What are we deeply passionate about?
(love to do)
What can we become the best in the world at ?
(Genetic or God given talent?)

My hedge hog concept is that I love photography and i also love baking i find joy from all or these activities and i love to do that. I like providing things for people and making them happy whether it's a picture or a muffin. when i take a good picture and i can see on someones face that they like it it makes me proud of my pictures and of what i've acheived. The same goes for baking When people genuinly like the food ive made it makes me happy that they liked it that i made it the best.

Fraser Doherty

Fraser Doherty started making jam from his grandmother's recipes by the age of 14 in Edinburgh, Scotland. He made jam because he liked to and was not concerned about selling his product at first. His customers began with his neighbours and friends, and at the age of 16 he left school to work on his jams full time. he tweaked his name and produced a product called "Super Jams". Business started to pick up and he rented a factory a few days each month.
In 2007 he was asked by a high end super market to sell his products in their stores. Within months he was asked to sell his product in 184 stores.Doherty borrowed  $9000 from the bank to cover general expenses and more factory time to produce three flavors: Blueberry + Blackcurrent, Rubarb + Ginger and Cranberry +Raspberry. Doherty says that his product will hit the shelves of Sansburry. Last year "Superjam hit 1.2million in sales, a 60% percent jump from 2007.

Tina Seelig

• Every problem is an opportunity for a creative solution.
• Intersection of your skills, market need and passion
• Willing to fail .... make a resume of failures.
• Build relationships.. for the long-term.. dont burn bridges.

The Marketing Plan

The marketing mix:

• product
• place
• price
• promotion
• people

Product considerations inculde:

• features and benefits
• branding, packaging, and lableing
• selection
• positioning

The products brand, package and label serve as strategies for maintaining customer loyalty

• brand - the name symbol, or design used to identify a product
• Package- the physical container
• Label - the part of the package used to represent the information about the product

Product Positioning:

• how consumers see a product in comparison to another product\

Product Mix

• All the products a company makes or sells

Channel of Distribution

• the path the product takes

Blue ocean stragey

A blue ocean stratagey is being completly origional, taking risks and creating something no one has thought of.by building a company completely out of the ordinary a being a blue ocean stratagey will make you more valueable as a business as well as the only business like that out there. Companies like the Cirque de soleil are a blue ocean strategy.
A red ocean strategy is where your business is exactly like the rest and every business is striving to only be the best of what there is to offer. Although being a red ocean strategy can make you succesful the competition would be a constant battle to be the best. A red ocean strategy would be any fast food restraunt . ( McDonalds, A&W, Burger King) these are all the same copncept .

The six principles of the blue ocean strategy is :
1.Reconstruct market boundries
2.Focus on the big picture not numbers
3.Reach beyond the exisiting demands
4.Get the strategic sequence right
5.Overcome key organizational Hurdles
6.Build Execution into startegy