Trends

Food & Beverage

Homemade Meals Delivered Directly to Students Doors.
University students often dont have the same meals as they once had at home. This concept provides comfort and healthy eating to these students doors. the meal itself consits or an entree, main course, and a desert cxosting a total or USD $11. Although this is no secret of how to make it fellow students around campus are making these meals giving a sense of community to the campus.

German Food Store Offers Recipe Kits For Individual Meals

Good to Great

The Hedgehog Concept

• It is an understanding at what you can be the best at.
• Know thy self
• a strategy to be the best not a goal

Which is more important : the goal to be the best at something, or a realistic understanding or what you can ( and cannot) be.

Can each person have a hedgehog concept?

What are we deeply passionate about?
(love to do)
What can we become the best in the world at ?
(Genetic or God given talent?)

My hedge hog concept is that I love photography and i also love baking i find joy from all or these activities and i love to do that. I like providing things for people and making them happy whether it's a picture or a muffin. when i take a good picture and i can see on someones face that they like it it makes me proud of my pictures and of what i've acheived. The same goes for baking When people genuinly like the food ive made it makes me happy that they liked it that i made it the best.

Fraser Doherty

Fraser Doherty started making jam from his grandmother's recipes by the age of 14 in Edinburgh, Scotland. He made jam because he liked to and was not concerned about selling his product at first. His customers began with his neighbours and friends, and at the age of 16 he left school to work on his jams full time. he tweaked his name and produced a product called "Super Jams". Business started to pick up and he rented a factory a few days each month.
In 2007 he was asked by a high end super market to sell his products in their stores. Within months he was asked to sell his product in 184 stores.Doherty borrowed  $9000 from the bank to cover general expenses and more factory time to produce three flavors: Blueberry + Blackcurrent, Rubarb + Ginger and Cranberry +Raspberry. Doherty says that his product will hit the shelves of Sansburry. Last year "Superjam hit 1.2million in sales, a 60% percent jump from 2007.

Tina Seelig

• Every problem is an opportunity for a creative solution.
• Intersection of your skills, market need and passion
• Willing to fail .... make a resume of failures.
• Build relationships.. for the long-term.. dont burn bridges.

The Marketing Plan

The marketing mix:

• product
• place
• price
• promotion
• people

Product considerations inculde:

• features and benefits
• branding, packaging, and lableing
• selection
• positioning

The products brand, package and label serve as strategies for maintaining customer loyalty

• brand - the name symbol, or design used to identify a product
• Package- the physical container
• Label - the part of the package used to represent the information about the product

Product Positioning:

• how consumers see a product in comparison to another product\

Product Mix

• All the products a company makes or sells

Channel of Distribution

• the path the product takes