The marketing mix:
- product
- place
- price
- promotion
- people
Product considerations inculde:
- features and benefits
- branding, packaging, and lableing
- selection
- positioning
The products brand, package and label serve as strategies for maintaining customer loyalty
- brand - the name symbol, or design used to identify a product
- Package- the physical container
- Label - the part of the package used to represent the information about the product
Product Positioning:
- how consumers see a product in comparison to another product\
Product Mix
- All the products a company makes or sells
Channel of Distribution
- the path the product takes
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