Trends

Food & Beverage

Homemade Meals Delivered Directly to Students Doors.
University students often dont have the same meals as they once had at home. This concept provides comfort and healthy eating to these students doors. the meal itself consits or an entree, main course, and a desert cxosting a total or USD $11. Although this is no secret of how to make it fellow students around campus are making these meals giving a sense of community to the campus.

German Food Store Offers Recipe Kits For Individual Meals

Good to Great

The Hedgehog Concept

• It is an understanding at what you can be the best at.
• Know thy self
• a strategy to be the best not a goal

Which is more important : the goal to be the best at something, or a realistic understanding or what you can ( and cannot) be.

Can each person have a hedgehog concept?

What are we deeply passionate about?
(love to do)
What can we become the best in the world at ?
(Genetic or God given talent?)

My hedge hog concept is that I love photography and i also love baking i find joy from all or these activities and i love to do that. I like providing things for people and making them happy whether it's a picture or a muffin. when i take a good picture and i can see on someones face that they like it it makes me proud of my pictures and of what i've acheived. The same goes for baking When people genuinly like the food ive made it makes me happy that they liked it that i made it the best.

Fraser Doherty

Fraser Doherty started making jam from his grandmother's recipes by the age of 14 in Edinburgh, Scotland. He made jam because he liked to and was not concerned about selling his product at first. His customers began with his neighbours and friends, and at the age of 16 he left school to work on his jams full time. he tweaked his name and produced a product called "Super Jams". Business started to pick up and he rented a factory a few days each month.
In 2007 he was asked by a high end super market to sell his products in their stores. Within months he was asked to sell his product in 184 stores.Doherty borrowed  $9000 from the bank to cover general expenses and more factory time to produce three flavors: Blueberry + Blackcurrent, Rubarb + Ginger and Cranberry +Raspberry. Doherty says that his product will hit the shelves of Sansburry. Last year "Superjam hit 1.2million in sales, a 60% percent jump from 2007.

Tina Seelig

• Every problem is an opportunity for a creative solution.
• Intersection of your skills, market need and passion
• Willing to fail .... make a resume of failures.
• Build relationships.. for the long-term.. dont burn bridges.

The Marketing Plan

The marketing mix:

• product
• place
• price
• promotion
• people

Product considerations inculde:

• features and benefits
• branding, packaging, and lableing
• selection
• positioning

The products brand, package and label serve as strategies for maintaining customer loyalty

• brand - the name symbol, or design used to identify a product
• Package- the physical container
• Label - the part of the package used to represent the information about the product

Product Positioning:

• how consumers see a product in comparison to another product\

Product Mix

• All the products a company makes or sells

Channel of Distribution

• the path the product takes

Blue ocean stragey

A blue ocean stratagey is being completly origional, taking risks and creating something no one has thought of.by building a company completely out of the ordinary a being a blue ocean stratagey will make you more valueable as a business as well as the only business like that out there. Companies like the Cirque de soleil are a blue ocean strategy.
A red ocean strategy is where your business is exactly like the rest and every business is striving to only be the best of what there is to offer. Although being a red ocean strategy can make you succesful the competition would be a constant battle to be the best. A red ocean strategy would be any fast food restraunt . ( McDonalds, A&W, Burger King) these are all the same copncept .

The six principles of the blue ocean strategy is :
1.Reconstruct market boundries
2.Focus on the big picture not numbers
3.Reach beyond the exisiting demands
4.Get the strategic sequence right
5.Overcome key organizational Hurdles
6.Build Execution into startegy

Levi Giebrecht - Spa Utopia

• he was in his early 20's and he was drifting he didnt know what he wanted to do
• Although he did come from another country it made it difficult for him to graduate high school which he continued on later in his life
• he was born in south america
• He had learned that you need a partner you can get along with and someone you like
• You want similar values
• There will be a lot of issues except you need to keep looking
• His business started with two investors who invested $6000.
• you find a partner you like
• his partner in business was a very close friend of his
• All of his company memebers was a former CA
• Friends can be a problem although they knew eachother and the kind of issues that they would face.
• if your going to get into something you have to be passionate about it
• and if your not passionate you wont make it through the tough times
• they wanted to make sure that they are very passionate about people
• It was important that customers knew they were going to be treated the best
• Because with competiotion if your not the best you wont be the resurant or spa people go to
• Its about making people feel happy
• every year he took all of his employees on a trip