Entreprenurial Seminar

Entrepreneurial Basics

1. Sense of Mission
2. Customer/Product Vision
3. Hight speed inovation
4. Self-inspired behavior

• "The incliunation of my life has been to do things and make things which will give pleasure to people in amazing ways. by doing that i please and satisfy myself." - Walt Disney
• "The managers knew how to manage - but they couldnt do anything." - Steve Jobs -- Apple Computer

Sense of Mission

• Sense of mission: leaving footprints in the sand
• Be exited ! love your business! this is important stuff.
• "Fall in love with your business" (George Tidball, Keg Resturants, Founder)
• what and how
• creating high purpose and high standards

Creating Entrepreneurial Business Plans

• What do i like to do?
• What am i good at doing?
• What does the market need?
• Whar competitive position would i have?
• What Capabilities and cash must i have?
• Matter of survival
• Its not a "project"
• Focus on customers
• Focus on products
• The criteria that count

What went wrong?

• 33% of the excellent companies('62-'84)
• 84% of the 100 biggest companies(1900-200)
• 70% of the fortune 500(1955-2006)
• Bigger is not better
• Started out Entreprenurial became managerial

Life cycle of entreprenurial

1. start up
2. high growth
3. decline
4. surviuval

Seven deadly Sins

• "Everything that has been invented has been invented"
• Charles duell Director US patent office-1899

1. Im okay - you're okay

• this produces terminal inaction
• We are not okay... we are NEVER okay
• Crisis .. and a sense of urgency are necessary for organization of growth.
• Lets be excellent.... Carpe Diem  (seiz the day)

2. One Best way

• Silences workers forever
• Kills innovation

3. Out of touch with competitors and customers

• Your next great idea comes from competitors and customers

4. Centralize Everything

• This is all about controlling things.. is bigger actually better?
• When in doubt - decentralize
• branson; when he sold virgin records... it was made up of 50 different record companies with no more than 60 employees in each.

5. Lab in the woods ( Scientist take over)

• Idea of having an innovation team out in the woods away from the hustle bustle of business allowed for creativity
• Best ideas come from the factor floor, lunch brainstorming with salesman and face to face meeting with unhappy customers(McD)  

6. Marketing takes Over

• or salesmen take over
• opposite to lab in the woods
• Not product specialist... yuo need both Scientist (product specialist) and salesman (customer specialist) working together.

7. Senior Management Disconnected

• MBA Syndrome.. sit in corner office and make decisons ... disconnect from factory floor, and customer
• Sears was the largest retailer. then it built the Worlds tallest building in chicago.. lost connection to customers. Then comes Walmart .